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~isPartOf:"Harvard business review : HBR"
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Automotive industry
Konsumentenverhalten
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Harvard business review : HBR
SpringerLink / Bücher
16
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
9
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Beiträge zum Produkt-Marketing
5
International journal of automotive technology and management : IJATM
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of economics & management strategy : JEMS
4
Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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NBER Working Paper
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Harvard-Business-Manager : das Wissen der Besten
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International journal of industrial organization
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Journal of business economics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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3
Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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NBER working paper series
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Produktentwicklung
3
The American economic review
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeszyty naukowe
3
Advances in international management
2
Bausteine einer nachhaltigkeitsorientierten Betriebswirtschaftslehre : Festschrift zum 70. Geburtstag von Eberhard Seidel
2
Berichte aus der Betriebswirtschaft
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Betriebswirtschaftslehre für Technologie und Innovation
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
2
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
3
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
4
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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