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~isPartOf:"Harvard business review : HBR"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"United States"
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Deutschland
Internet marketing
United States
B-to-B-Marketing
15
Business-to-business marketing
15
USA
5
Selling
4
Verkauf
4
Salespeople
3
Verkaufspersonal
3
Bundling strategy
2
Leistungsbündel
2
Market segmentation
2
Marktsegmentierung
2
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1
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1
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Computer-assisted marketing
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IT-gestütztes Marketing
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English
7
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Hatami, Homayoun
2
Avery, Jill
1
Benko, Cathleen
1
Bertini, Marco
1
Fogel, Suzanne
1
Giamanco, Barbara
1
Goyal, Manish
1
Gregoire, Kent
1
Hancock, Maryanne Q.
1
Hewlin, Todd
1
Hoffmeister, David
1
Lay, Philip
1
Martin, Roger L.
1
Moore, Geoffrey A.
1
Pelster, Bill
1
Rocco, Richard
1
Steenburgh, Thomas J.
1
Strunk, Daniel P.
1
Tavassoli, Nader T.
1
Volpe, Mike
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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
73
The journal of business & industrial marketing
30
SpringerLink / Bücher
25
Journal of business-to-business marketing
15
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
10
Gabler Edition Wissenschaft
10
Journal of business research : JBR
9
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
Business-to-Business-Marketing
7
Research
7
Gabler Edition Wissenschaft / Business-to-Business-Marketing
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Beiträge zum Controlling
4
Berichte aus der Betriebswirtschaft
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Innovatives Industriegütermarketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Markt- und Unternehmensentwicklung
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
Field guide to case study research in business-to-business marketing and purchasing
3
Hamburger Schriften zur Marketingforschung
3
Journal of marketing management : MM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
3
Reihe: Marketing : MAR
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Schriften zum innovativen Marketing
3
Springer Gabler Research
3
The journal of personal selling & sales management : JPSSM
3
Applied Marketing Science / Angewandte Marketingforschung
2
Brand the Future : systematische Markenentwicklung im B2B
2
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
2
Contributions to Management Science
2
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ECONIS (ZBW)
7
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1
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
2
How women decide
Benko, Cathleen
;
Pelster, Bill
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
Saved in:
3
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
4
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
Saved in:
5
Tweet me, friend me, make me buy
Giamanco, Barbara
;
Gregoire, Kent
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
Saved in:
6
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
7
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
Saved in:
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