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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Public relations"
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Search: subject_exact:"Internet-Community"
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Public relations
Social Web
213
Social web
213
Internet marketing
100
Online-Marketing
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Consumer behaviour
75
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75
Viral marketing
47
Virales Marketing
47
social media
41
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35
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32
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32
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27
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27
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Harvard-Business-Manager : das Wissen der Besten
International journal of advertising : the review of marketing communications
Journal of management information systems : JMIS
Corporate communications : an international journal
36
Journal of communication management : an international journal
25
Journal of business research : JBR
16
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
Strategic corporate communication in the digital age
7
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
4
essentials
4
Administrative Sciences : open access journal
3
Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
3
Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
European research studies
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ECONIS (ZBW)
13
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1
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
2
What drives CSR communication effectiveness on social media? : a process-based theoretical framework and research agenda
Fernández, Paula
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 385-413
Persistent link: https://www.econbiz.de/10013209336
Saved in:
3
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
4
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
5
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
6
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
7
Corporate blogging and job performance : effects of work-related and nonwork-related participation
Lu, Benjiang
;
Guo, Xunhua
;
Luo, Nianlong
;
Chen, Guoqing
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 285-314
Persistent link: https://www.econbiz.de/10011491590
Saved in:
8
Das Hashtag-Desaster
Seijts, Jana
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 72-76
Persistent link: https://www.econbiz.de/10010344189
Saved in:
9
Der twitternde CEO
Dunn, Brian J.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
4
,
pp. 32-38
Persistent link: https://www.econbiz.de/10008909411
Saved in:
10
Wie Sie Social Media richtig nutzen
Duta, Soumitra
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
4
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008909413
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