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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kowalkowski, Christian"
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Business-to-business marketing
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Kowalkowski, Christian
Grewal, Rajdeep
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
Dissertations from the International Graduate School of Management and Industrial Engineering
1
International journal of business environment : IJBE
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ECONIS (ZBW)
5
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1
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
2
Editorial: Service innovation in business-to-business firms
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 93-95
Persistent link: https://www.econbiz.de/10010248167
Saved in:
3
Negative critical waves in business relationships : an extension of the critical incident perspective
Edvardsson, Bo
;
Kowalkowski, Christian
;
Strandvik, Tore
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10010382830
Saved in:
4
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
5
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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