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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Leistungsbündel"
~subject:"Markenführung"
~subject:"Portfolio selection"
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Leistungsbündel
Markenführung
Portfolio selection
B-to-B-Marketing
286
Business-to-business marketing
286
Lieferantenmanagement
161
Supplier relationship management
161
Relationship marketing
96
Beziehungsmarketing
95
Marketing management
51
Marketingmanagement
51
Salespeople
39
Verkaufspersonal
39
E-commerce
28
Electronic Commerce
28
Selling
28
Verkauf
28
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
25
Kundenzufriedenheit
25
Innovation
23
B2B
22
Business network
21
Social Web
21
Social web
21
Unternehmensnetzwerk
21
Customer value
19
Kundenwert
19
Betriebliche Wertschöpfung
18
Brand management
18
Value creation
18
Business-to-Business marketing
17
Firm performance
17
Unternehmenserfolg
17
Bibliometrics
16
Bibliometrie
16
Innovation management
16
Innovationsmanagement
16
Internet marketing
16
Online-Marketing
16
Customer integration
15
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3
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1
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29
German
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Dash, Satyabhusan
2
Selnes, Fred
2
Adamson, Brent
1
Ahlert, Martin
1
Bertini, Marco
1
Bettis-Outland, Harriette
1
Bornemann, Torsten
1
Bourlakis, Michael
1
Brandão, Amélia
1
Brock, Christian
1
Brown, Brian
1
Cassia, Fabio
1
Chatterjee, Swagato
1
Classen, Moritz
1
Cobelli, Nicola
1
Colm, Laura
1
Cyr, Dianne J.
1
Dixon, Matthew
1
Fernandes, Teresa
1
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1
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1
Geigenmüller, Anja
1
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1
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1
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1
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1
Hirvonen, Saku
1
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1
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1
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1
Jalkala, Anne Maarit
1
Jiang, Yanxin
1
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
90
SpringerLink / Bücher
16
Journal of business research : JBR
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business-to-business marketing
9
Innovatives Markenmanagement
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
The journal of product & brand management
5
Gabler Edition Wissenschaft
4
Journal of strategic marketing
4
Research
4
Springer eBook Collection / Business and Economics
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Gabler Research
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of business environment : IJBE
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Corporate reputation review : an international journal
2
DUV / Wirtschaftswissenschaft
2
European journal of marketing
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Markt- und Unternehmensentwicklung
2
Gabler-Edition Wissenschaft
2
Harvard business review : HBR
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of business market management : JBM
2
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ECONIS (ZBW)
32
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
4
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
5
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
6
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
7
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
8
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
9
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
10
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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