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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Markenimage"
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Search: subject_exact:"Internet-Community"
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of business research : JBR
72
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47
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44
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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Journal of internet commerce
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Asia Pacific journal of marketing and logistics
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Technological forecasting & social change : an international journal
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Journal of fashion marketing and management
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European Sport management quarterly : ESMQ
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of technology marketing : IJTMkt
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International journal of hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
9
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1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
5
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
6
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
7
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
8
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
9
How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
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