How brand community practices create value
Year of publication: |
2009
|
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Authors: | Schau, Hope Jensen ; Muñiz, Albert M. ; Arnould, Eric J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 5, p. 30-51
|
Subject: | Markenartikel | Brand | Social Web | Social web | Soziales Netzwerk | Social network | Web 2.0-Technologien | Web 2.0 technologies | Markenführung | Brand management |
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