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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Dixon, Matthew"
~person:"Lehmitz, Soenke"
~subject:"B-to-B-Marketing"
~subject:"Leistungsbündel"
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B-to-B-Marketing
Leistungsbündel
Business-to-business marketing
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Dixon, Matthew
Lehmitz, Soenke
Adamson, Brent
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Harvard-Business-Manager : das Wissen der Besten
Harvard business review : HBR
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Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010205411
Saved in:
2
"Die versteckten Perlen finden"
Lehmitz, Soenke
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009581516
Saved in:
3
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
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