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~isPartOf:"Health Policy"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Pharmaceuticals
90
Arzneimittel
79
Pharmaceutical industry
37
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37
Consumer behaviour
21
Konsumentenverhalten
21
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19
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Iacocca, Kathleen
2
Zhao, Yao
2
Athavale, Amod S.
1
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1
Bello, Roberto
1
Bentley, John O.
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Sen, Kabir Chandra
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Health Policy
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of pharmaceutical and healthcare marketing
3
International journal of the economics of business
3
Journal of health economics
3
NBER Working Paper
3
DEM working paper series
2
Indian pharmaceutical industry : strategies and challenges in formulations marketing
2
International journal of health care finance and economics
2
Review of industrial organization : RIO
2
The European journal of health economics : HEPAC ; health economics in prevention and care
2
The Rand journal of economics
2
Umeå economic studies
2
African journal of business and economic research : AJBER
1
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Applied economics
1
CESifo Working Paper
1
CESifo Working Paper Series
1
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1
Cases on branding strategies and product development : successes and pitfalls
1
CentER DP
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Cross-cultural buyer behavior
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Discussion paper / Center for Economic Research, Tilburg University
1
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1
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Economic and business review : EBR
1
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Economie et statistique
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Economies : open access journal
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
European journal of marketing : EJM
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GEM-Reprint
1
GRUR Int., 4 (2017) 308
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Antecedents and consequences of pharmacy loyalty behavior
Athavale, Amod S.
;
Banahan, Benjamin F., III
;
Bentley, …
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011302267
Saved in:
5
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
6
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
7
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
Saved in:
8
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
9
Prescription loyalty behavior of physicians : an empirical study in India
Waheed, Kareem Abdul
;
Jaleel, Mohammad
;
Laeequddin, Mohammed
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10009412207
Saved in:
10
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
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