An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Year of publication: |
2013
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Authors: | Deshpande, Sameer ; Chreim, Samia ; Bello, Roberto ; Evashkevich, Terry Ross |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 2, p. 142-159
|
Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Kanada | Canada |
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