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~isPartOf:"Health Policy"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Beziehungsmarketing"
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Health Policy
International journal of pharmaceutical and healthcare marketing : IJPHM
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Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
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2
Antecedents and consequences of pharmacy loyalty behavior
Athavale, Amod S.
;
Banahan, Benjamin F., III
;
Bentley, …
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011302267
Saved in:
3
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
4
Prescription loyalty behavior of physicians : an empirical study in India
Waheed, Kareem Abdul
;
Jaleel, Mohammad
;
Laeequddin, Mohammed
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10009412207
Saved in:
5
Building a targeted pharmacy customer engagement approach
Hamilton, John
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
4
,
pp. 381-396
Persistent link: https://www.econbiz.de/10003929858
Saved in:
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