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~isPartOf:"Health care management science"
~isPartOf:"Health marketing quarterly"
~source:"econis"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbewirkung
Arzneimittel
69
Pharmaceuticals
69
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Pharmaceutical industry
21
Pharmaindustrie
21
Consumer behaviour
20
Konsumentenverhalten
20
USA
17
United States
17
Physicians
10
Ärzte
10
Hospital
8
Krankenhaus
8
Gesundheitsversorgung
7
Health care
7
Internet marketing
7
Online-Marketing
7
Patienten
7
Patients
7
Impfung
6
Vaccination
6
prescription drugs
6
Coronavirus
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Gesundheitswesen
4
Health care system
4
Health policy
4
Health risk
4
Infectious disease
4
Infektionskrankheit
4
Pharmaceutical distributors
4
Pharmahandel
4
Theorie
4
Theory
4
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24
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Aufsatz in Zeitschrift
Article in journal
24
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English
24
Author
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Deshpande, Aparna D.
1
Foreman, Jeffrey R.
1
Freeman, Gordon L.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Jiang, Pingjun
1
Ju, Ilwoo
1
Kiernicki, Kristen
1
Kilgore, Meredith
1
Leader, Amy E.
1
Lemanski, Jennifer L.
1
Loudon, David L.
1
Mannis, Shane
1
McKeever, Robert
1
McRoy, Luceta
1
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Health care management science
Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Applied economics
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of law & economics
2
American economic journal
1
Central European journal of operations research
1
Cogent business & management
1
Economic inquiry : journal of the Western Economic Association International
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of accounting, auditing & finance
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of development economics
1
Journal of economic behavior & organization : JEBO
1
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of public policy & marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
Southern economic journal
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The Rand journal of economics
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
5
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
8
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
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