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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Patienten
36
Patients
36
Gesundheitsversorgung
19
Health care
19
Dienstleistungsqualität
18
Service quality
18
Hospital
17
Krankenhaus
17
Customer satisfaction
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Kundenzufriedenheit
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Ärzte
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patient satisfaction
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Pharmaceuticals
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Direct marketing
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Social web
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Confidence
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Satisfaction
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satisfaction
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social media
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Akareem, Husain Salilul
1
Akbolat, Mahmut
1
Amarat, Mustafa
1
Burton, Jennifer L.
1
Dietrich, Martin
1
Dietz, Beatrix
1
Ferdous, Ahmed Shahriar
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Homburg, Christian
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Hoyer, Wayne D.
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Kash, Bita A.
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McMaughan, Darcy
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Renner, Simone
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Health marketing quarterly
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
5
International journal of consumer studies
4
International journal of pharmaceutical and healthcare marketing
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
NBER Working Paper
3
SpringerLink / Bücher
3
The European journal of health economics : HEPAC ; health economics in prevention and care
3
Applied economics
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CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
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CHE research paper
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CPB discussion paper
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Health care management review : HCM review
2
Journal of Contemporary Issues in Business and Government
2
Journal of business research : JBR
2
Journal of health economics
2
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
2
Schriften des Forschungsinstituts Freie Berufe
2
A Rand note
1
ACHE management series
1
Administrative Sciences : open access journal
1
Ageing in Europe - supporting policies for an inclusive society
1
Arbeitspapiere der FOM
1
Asia Pacific journal of marketing and logistics
1
Beiträge zum Gesundheitsmanagement
1
Benchmarking : an international journal ; BIJ
1
Cahiers de recherche / HEC Montréal, Institut d'Economie Appliquée
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CentER Discussion Paper Series
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China economic review : an international journal
1
Consumer behavior
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DIW Berlin Discussion Paper
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De Gruyter eBook-Paket Wirtschaftswissenschaften
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Die Gesundheitsreform 2007 : eine Bewertung aus ökonomischer Sicht
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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ECONIS (ZBW)
6
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1
The mediating role of patient satisfaction in the effect of patient visit experiences on word-of-mouth intention
Akbolat, Mahmut
;
Sezer, Cemal
;
Ünal, Özgün
;
Amarat, …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10012607836
Saved in:
2
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing
Akareem, Husain Salilul
;
Ferdous, Ahmed Shahriar
;
Todd, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 501-517
Persistent link: https://www.econbiz.de/10012591061
Saved in:
3
The four Ps of patient experience : a new strategic framework informed by theory and practice
Kash, Bita A.
;
McKahan, Molly
;
Tomaszewski, Lesley
; …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 313-325
Persistent link: https://www.econbiz.de/10011979399
Saved in:
4
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
5
Subjective quality information : effects of patient experience outcomes and display formats on evaluation and choice intentions
Dietrich, Martin
;
Renner, Simone
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10011383939
Saved in:
6
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
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