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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Leo, Cheryl"
~person:"Mishra, Debiprasad"
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Leo, Cheryl
Mishra, Debiprasad
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Health marketing quarterly
Journal of nonprofit & public sector marketing
Contemporary issues in social marketing
1
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ECONIS (ZBW)
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1
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
2
A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
3
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
4
Social
marketing
customer orientation : a conceptualization, typology, and conceptual framework
Leo, Cheryl
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10009738227
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