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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of retailing and consumer services"
~person:"Li, Bin"
~person:"Sar, Sela"
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Advertising effects
4
Consumer behaviour
4
Emotion
4
Konsumentenverhalten
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Werbewirkung
4
Experiment
3
Psychology of advertising
2
Werbepsychologie
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mood
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Altrustic motive
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Brand endorsement effectiveness
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Brand image
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Brand management
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Item-specific vs. relational or narrative information processing
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Reciprocity norm
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Sensory advertising experience
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information processing
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Li, Bin
Sar, Sela
Septianto, Felix
7
Thaichon, Park
4
Aikin, Kathryn J.
3
Park, Jin Seong
3
Qi, Zhou
3
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Betts, Kevin R.
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Dwivedi, Yogesh Kumar
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2
Freeman, Gordon L.
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Lei, Yueqiu
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Moser, H. R.
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2
Northey, Gavin
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Quach, Sara
2
Shareef, Mahmud Akhter
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Shen, Fuyuan
2
Stephen, Gladys
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Sullivan, Helen W.
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Wirtz, John G.
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Abraham, Christopher
1
Adaji, Ifeoma
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Aghakhani, Hamed
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Ahmed, Qazi Mohammed
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Health marketing quarterly
Journal of retailing and consumer services
Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
Saved in:
3
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
4
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
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