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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of retailing and consumer services"
~person:"Sar, Sela"
~type:"article"
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Sar, Sela
Septianto, Felix
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Thaichon, Park
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Park, Jin Seong
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Health marketing quarterly
Journal of retailing and consumer services
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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