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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
77
Werbewirkung
77
Advertising
43
Werbung
43
Consumer behaviour
40
Konsumentenverhalten
40
Arzneimittel
24
Pharmaceuticals
24
Direct marketing
19
Direktmarketing
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Internet marketing
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Online-Marketing
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Brand
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Social Marketing
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Social marketing
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Preventive care
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USA
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Gesundheit
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Gesundheitsrisiko
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Health
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Health risk
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Prospect Theory
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Prospect theory
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Celebrity endorsement
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Celebrity-Werbung
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Children
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Cognition
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Article
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Article in journal
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77
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English
77
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Brasel, S. Adam
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Grewal, Dhruv
2
Miller, Chadwick J.
2
Moser, H. R.
2
Sar, Sela
2
Shen, Fuyuan
2
Srinivasan, Raji
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alden, Dana
1
Alperstein, Neil M.
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Barone, Michael J.
1
Berktold, Jennifer
1
Bernritter, Stefan F.
1
Bhutada, Nilesh S.
1
Biswas, Saswata Narayan
1
Bleier, Alexander
1
Bouslama, Heifa
1
Bradford, W. David
1
Brannon, Daniel
1
Brannon, Daniel C.
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Cashman, Rebecca
1
Cavusgil, Erin
1
Celsi, Mary Wolfinbarger
1
Chandrasekaran, Deepa
1
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Health marketing quarterly
Journal of the Academy of Marketing Science
Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
183
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
77
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77
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
3
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
4
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
9
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
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