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~isPartOf:"Health marketing quarterly"
~isPartOf:"Psychology & marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Social Marketing
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Social marketing
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social marketing
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Gesundheitsvorsorge
14
Preventive care
14
Consumer behaviour
13
Konsumentenverhalten
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Health marketing quarterly
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of Social Marketing
92
Journal of social marketing : JSOCM
44
Apas Papers
42
International review on public and non-profit marketing
39
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
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NBER working paper series
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The Sage library in marketing
7
The journal of services marketing
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ECONIS (ZBW)
56
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1
A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine
;
Payne, Simon
;
Codling, Saoirce
; …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10014575143
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2
Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng
;
Strydom, Nadine
;
Lunanga, N. …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 71-94
Persistent link: https://www.econbiz.de/10014575147
Saved in:
3
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
4
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
5
Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
6
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
7
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
8
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
9
The limits of simple implementation intentions : evidence from a field experiment on making plans to exercise
Carrera, Mariana
;
Royer, Heather
;
Stehr, Mark
;
Sydnor, …
-
2018
Persistent link: https://www.econbiz.de/10011913064
Saved in:
10
Designed to fail : effects of the default option and information complexity on student loan repayment
Cox, James C.
;
Kreisman, Daniel
;
Dynarski, Susan M.
-
2018
Persistent link: https://www.econbiz.de/10011978423
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