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~isPartOf:"Health marketing quarterly"
~isPartOf:"The Sage library in marketing"
~source:"econis"
~subject:"Advertising planning"
~subject:"Sexualität"
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Advertising planning
Sexualität
Social Marketing
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Social marketing
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social marketing
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Health marketing quarterly
The Sage library in marketing
International journal of advertising : the quarterly review of marketing communications
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
2
Account planning : applying an advertising discipline to health communication and
social
marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
3
The message development tool : a case for effective operationalization of messaging in
social
marketing
practice
Mattson, Marifran
;
Basu, Ambar
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
Saved in:
4
Evaluating a community saturation model of abstinence education : an application of
social
marketing
strategies
Tanner, John F.
;
Raymond, Mary Anne
;
Ladd, Stacey D.
- In:
Health marketing quarterly
26
(
2009/10
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
Saved in:
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