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~isPartOf:"Health marketing quarterly"
~subject:"Celebrity endorsement"
~subject:"hedonic appeal"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
hedonic appeal
Celebrity-Werbung
4
Advertising effects
3
Werbewirkung
3
Gesundheitsvorsorge
2
Preventive care
2
AIDS
1
Arzneimittel
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Body weight
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Children
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Eating habit
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Ernährungsverhalten
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Gesundheit
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Gesundheitspolitik
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Portugal
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Social Marketing
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Social marketing
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USA
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United States
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celebrity
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celebrity matchup
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children
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health promotion
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healthy eating
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message appeal
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obesity
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regulatory fit
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utilitarian appeal
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Bhutada, Nilesh S.
1
Casais, Beatriz
1
Cheng, Benjamin Ka Lun
1
Deshpande, Aparna D.
1
Menon, Ajit M.
1
Perri III., Matthew
1
Proença, João F.
1
Wen, Jing
1
Wu, Linwan
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Health marketing quarterly
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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1
Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing
;
Wu, Linwan
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
Saved in:
2
Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
Saved in:
3
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
4
Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz
;
Proença, João F.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
Saved in:
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