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~isPartOf:"Health marketing quarterly"
~subject:"Consumer behaviour"
~subject:"Internal communication"
~type:"article"
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Consumer behaviour
Internal communication
Advertising effects
3
Konsumentenverhalten
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Narrative Methode
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Narrative method
3
Werbewirkung
3
Gesundheitsvorsorge
2
Preventive care
2
Blogs
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Cancer
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Cognition
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Developing countries
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Diabetes
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Emotion
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Entwicklungsländer
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Experiment
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Gesundheit
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Health
1
Internet marketing
1
Item-specific vs. relational or narrative information processing
1
Kognition
1
Krebskrankheit
1
Narratives
1
Online-Marketing
1
Product information
1
Produktinformation
1
Prospect Theory
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Prospect theory
1
Psychology of advertising
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Public relations
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Social Marketing
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Social marketing
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Werbepsychologie
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comics
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comprehension
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framing
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graphic narratives
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grouped list
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health
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health communication
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Luna-Nevarez, Cuauhtemoc
1
Rodriguez, Lulu
1
Sar, Sela
1
Shen, Fuyuan
1
Vafeiadis, Michail
1
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Health marketing quarterly
Journal of business research : JBR
12
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Psychology & marketing
5
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Qualitative market research : an international journal
4
The journal of product & brand management
4
Business horizons
3
Corporate communications : an international journal
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
2
European journal of marketing
2
Human relations
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business communication : JBC
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of management inquiry
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Marketing : ZFP ; journal of research and management
2
Service business
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
Tourism management : research, policies, practice
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Approaches to managing organizational diversity and innovation
1
Argumenta oeconomica
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate brand and corporate reputation
1
Counter-narratives and organization
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Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
2
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
3
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
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