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~isPartOf:"Health marketing quarterly"
~subject:"Public relations"
~subject:"message strategy"
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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Merging public relations with health communication in the context of university alcohol prevention
Brummette, John
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
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