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Health marketing quarterly
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Influencing college student drinking intentions with social norms and self-schema matched messages : differences between low and high self-monitors
Miller, Megan M.
;
Brannon, Laura A.
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10011428624
Saved in:
2
Merging public relations with health communication in the context of university alcohol prevention
Brummette, John
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
Saved in:
3
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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