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Prospect Theory
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Jung, Wan S.
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Park, Sun-young
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Health marketing quarterly
Working paper / National Bureau of Economic Research, Inc.
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
2
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
3
The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements
Jung, Wan S.
;
Villegas, Jorge
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10009302884
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