//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Adipositas"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Body weight
10
Körpergewicht
10
Eating habit
7
Ernährungsverhalten
7
obesity
7
Gesundheitsrisiko
5
Health risk
5
Children
4
Consumer behaviour
4
Gesundheitsvorsorge
4
Kinder
4
Konsumentenverhalten
4
Preventive care
4
Social Marketing
4
Social marketing
4
Advertising effects
3
Gesundheit
3
Health
3
Jugendliche
3
Youth
3
children
2
health promotion
2
healthy eating
2
social marketing
2
walking
2
Active transportation
1
Advertising
1
Barriers
1
Celebrity endorsement
1
Celebrity-Werbung
1
Co-creation
1
Cognition
1
Cognitive overweight status
1
Communication media
1
Consumer attitudes
1
Fast Food
1
Fast food
1
Food
1
Food consumption
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cheng, Benjamin Ka Lun
1
Fox, Alexa K.
1
Kowalczyk, Christine M.
1
Levy, Marian
1
Stafford, Marla Royne
1
Wirtz, John G.
1
Published in...
All
Health marketing quarterly
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
International journal of advertising : the quarterly review of marketing communications
3
Discussion paper series / IZA
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Routledge studies in marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Agricultural and resource economics review : ARER
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dissertationen / Universität St. Gallen
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
IZA Discussion Paper
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of managerial issues : JMI
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
NBER Working Paper
1
NBER working paper series
1
Routledge focus
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
2
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
3
Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->