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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
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History of marketing thought ; Volume 2
Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Journal of historical research in marketing
85
Marketing theory
85
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Legends in marketing
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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History of marketing thought ; Volume 1
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Marketing : ZFP ; journal of research and management
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Journal of marketing
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Journal of marketing research : JMR
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Journal of macromarketing
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Review of marketing research
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SAGE library in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Lehrbuch
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Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ERIM report series research in management
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
104
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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2
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
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3
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
4
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
5
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
6
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
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7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
9
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
10
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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