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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of customer behaviour"
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Marketing theory
38
Marketingtheorie
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6
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Varey, Richard J.
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History of marketing thought ; Volume 2
Journal of customer behaviour
Journal of historical research in marketing
85
Marketing theory
82
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
42
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Springer eBook Collection / Business and Economics
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing theory and practice : JMTP
13
Handbook of marketing decision models
12
Journal of marketing theory and practice
12
The marketing review
12
Critical marketing : defining the field
11
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ECONIS (ZBW)
38
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11
The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.
;
Sorhammar, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
Saved in:
12
Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.
;
McKie, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
Saved in:
13
Editorial: Marketing in adversity
Baker, Michael John
;
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
Saved in:
14
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
15
Edwin Griswold Nourse
Grether, Ewald Theophilus
-
2008
Persistent link: https://www.econbiz.de/10003643986
Saved in:
16
Paul Henry Nystrom 1878 - 1969
Duncan, Delbert J.
-
2008
Persistent link: https://www.econbiz.de/10003643990
Saved in:
17
Charles Coolidge Parlin
Alderson, Wroe
-
2008
Persistent link: https://www.econbiz.de/10003643994
Saved in:
18
Stanley B. Resor 1879 - 1962
Jacobs, Laurence Wile
-
2008
Persistent link: https://www.econbiz.de/10003643998
Saved in:
19
Clarence Saunders 1881 - 1953
Rockwood, Persis Emmett
-
2008
Persistent link: https://www.econbiz.de/10003644001
Saved in:
20
Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C.
-
2008
Persistent link: https://www.econbiz.de/10003644009
Saved in:
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