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~isPartOf:"Hochschulmarketing"
~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~subject:"Markenführung"
~subject:"Nonprofit marketing"
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Markenführung
Nonprofit marketing
Nonprofit-Marketing
15
Higher education institution
8
Hochschule
8
Brand management
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Nonprofit organization
2
Nonprofit-Organisation
2
Strategic management
2
Strategisches Management
2
USA
2
United States
2
Beziehungsmarketing
1
Charitable organization
1
Children
1
Chile
1
Chinese
1
Chinesisch
1
Croatia
1
Cultural sector
1
Dienstleistungsqualität
1
Electoral campaign
1
Europa
1
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1
Familienrecht
1
Family law
1
Forschung
1
Gemeinnützige Organisation
1
Geographic information system
1
Geoinformationssystem
1
Greece
1
Griechenland
1
Hospital
1
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1
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9
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6
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6
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1
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9
German
6
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Langer, Markus F.
2
Alves, Helena B.
1
Baaken, Thomas
1
Bigné Alcañiz, J. Enrique
1
Blery, Evangelia K.
1
Boyd Posey, Kristen
1
Currás-Pérez, Rafael
1
Curtis, Kerry P.
1
Duarte, Paulo O.
1
Haes, Julia
1
Hsieh, Jasper
1
Katseli, Efstathia
1
Kesting, Tobias
1
Kim, Seon-Su
1
Neuby, Barbara L.
1
Orosa, José Javier
1
Pereira, Inês V.
1
Proença, João F.
1
Raposo, Mário
1
Reckenfelderbäumer, Martin
1
Riveros Sudy, Jorge Alejandro
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Smith, Anne W.
1
Stuckrad, Thimo von
1
Tsara, Nertilda
1
Tutt, Lars
1
Vogel, Julia
1
Voss, Rödiger
1
Yarborough Layden, Deborah
1
Čarapić, Helena
1
Šimić, Mirna Leko
1
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Hochschulmarketing
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
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ECONIS (ZBW)
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1
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
2
Understanding university image : a structural equation model approach
Duarte, Paulo O.
;
Alves, Helena B.
;
Raposo, Mário
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
Saved in:
3
Marketing for a non-profit organization
Blery, Evangelia K.
;
Katseli, Efstathia
;
Tsara, Nertilda
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10003979166
Saved in:
4
Grundzüge des Beziehungsmarketing von Hochschulen
Langer, Markus F.
;
Vogel, Julia
- In:
Hochschulmarketing
,
(pp. 63-91)
.
2009
Persistent link: https://www.econbiz.de/10003839415
Saved in:
5
Instrumente des Hochschulmarketing
Reckenfelderbäumer, Martin
;
Kim, Seon-Su
- In:
Hochschulmarketing
,
(pp. 93-128)
.
2009
Persistent link: https://www.econbiz.de/10003839417
Saved in:
6
Branding von Hochschulen
Haes, Julia
;
Voss, Rödiger
- In:
Hochschulmarketing
,
(pp. 129-161)
.
2009
Persistent link: https://www.econbiz.de/10003839419
Saved in:
7
Public Relations als Element der Hochschulmarketing-Kommunikation
Tutt, Lars
- In:
Hochschulmarketing
,
(pp. 163-179)
.
2009
Persistent link: https://www.econbiz.de/10003839424
Saved in:
8
Wertkettenkonzepte im Science-to-Business Marketing
Baaken, Thomas
;
Kesting, Tobias
- In:
Hochschulmarketing
,
(pp. 181-200)
.
2009
Persistent link: https://www.econbiz.de/10003839427
Saved in:
9
Geomarketing von Hochschulen - ein neuer Ansatz
Langer, Markus F.
;
Stuckrad, Thimo von
- In:
Hochschulmarketing
,
(pp. 201-219)
.
2009
Persistent link: https://www.econbiz.de/10003839431
Saved in:
10
Word of mouth marketing and international adoption agencies
Boyd Posey, Kristen
;
Yarborough Layden, Deborah
;
Neuby, …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003889857
Saved in:
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