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~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~subject:"Consumer behaviour"
~subject:"Deutschland"
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Deutschland
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8
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8
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8
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social media marketing
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Hochschulschriften zur Betriebswirtschaftslehre
International journal of advertising : the review of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Journal of business research : JBR
69
SpringerLink / Bücher
65
Europäische Hochschulschriften / 5
53
Journal of retailing and consumer services
46
Gabler Edition Wissenschaft
41
Journal of marketing communications
35
Lehrbuch
26
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
24
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
Schriften zu Marketing und Management
22
Springer eBook Collection / Business and Economics
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Neue betriebswirtschaftliche Forschung : Nbf
18
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Springer eBook Collection
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Journal of strategic marketing
14
The journal of business & industrial marketing
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Berichte aus der Betriebswirtschaft
12
Cogent business & management
12
DUV : Wirtschaftswissenschaft
12
International journal of retail & distribution management
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
International journal of wine business research : IJWBR
11
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ECONIS (ZBW)
21
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21
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
3
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
4
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
7
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
8
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
9
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
10
When partners divorce : understanding consumers' reactions to partnership termination in cause-related marketing programs
Aghakhani, H.
;
Carvalho, S. W.
;
Cunningham, P. H.
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 548-570
Persistent link: https://www.econbiz.de/10012260233
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