Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Sophie C. Boerman and Céline M. Müller
| Year of publication: |
2022
|
|---|---|
| Authors: | Boerman, Sophie C. ; Müller, Céline M. |
| Subject: | disclosure | eye tracking | Influencer marketing | influencer type | Instagram | persuasion knowledge | social media marketing | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Influencer | Social Web | Social web | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1986256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167377