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~isPartOf:"Human factors and ergonomics in consumer product design : methods and techniques"
~isPartOf:"The journal of product & brand management"
~person:"Lu, Kevin"
~subject:"Brand management"
~subject:"New product development"
~subject:"Product management"
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Human factors and ergonomics in consumer product design : methods and techniques
The journal of product & brand management
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User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
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