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~isPartOf:"Human factors and ergonomics in consumer product design : methods and techniques"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Markenimage"
~subject:"New product development"
~subject:"Product management"
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Markenimage
New product development
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Human factors and ergonomics in consumer product design : methods and techniques
The journal of product & brand management
International journal of product development : IJPD
63
International journal of production research
44
IEEE transactions on engineering management : EM
32
The journal of product innovation management : an international publication of the Product Development & Management Association
22
International journal of production economics
19
International journal of product lifecycle management : IJPLM
16
Journal of business research : JBR
16
Faculty & research / Insead : working paper series
13
Psychology & marketing
9
California management review
8
International journal of agile systems and management : IJASM
8
Research policy : policy, management and economic studies of science, technology and innovation
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Benchmarking : an international journal ; BIJ
7
Design for behaviour change : theories and practices of designing for change
7
Journal of open innovation : technology, market, and complexity
7
Product research : the art and science behind successful product launches
7
Production and operations management : an international journal of the Production and Operations Management Society
7
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
European journal of operational research : EJOR
5
International journal of productivity and quality management : IJPQM
5
International journal of quality & reliability management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of innovation management : EJIM
4
International journal of innovation : IJI journal
4
International journal of innovation and technology management
4
International journal of innovation management
4
Journal of marketing communications
4
Journal of retailing
4
Management decision : MD
4
Manufacturing & service operations management : M & SOM
4
Research technology management : RTM
4
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ECONIS (ZBW)
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1
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
2
User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
Saved in:
3
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
4
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
5
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
Suh, Taewon
;
Ford, John B.
;
Ryu, Young S.
;
Kim, John H. S.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10011744476
Saved in:
6
Research on logo design and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
7
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
8
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
9
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
10
Design benefits, emotional responses, and brand engagement
Franzak, Frank
;
Makarem, Suzanne
;
Jar, Haeran
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10010359016
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