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~isPartOf:"Human relations"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Meeting the challenge of human resource management : a communication perspective"
~subject:"Markenführung"
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Markenführung
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Human relations
Journal of business research : JBR
Meeting the challenge of human resource management : a communication perspective
The journal of brand management : an international journal
4
Corporate communications : an international journal
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Corporate brand and corporate reputation
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Human relations : towards the integration of the social sciences
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IIMB management review
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Industry 5.0 : Creative and Innovative Organizations
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Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
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International journal of applied business and economic research
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of business excellence
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International journal of business performance management
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International journal of contemporary hospitality management
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International journal of globalisation and small business : IJGSB
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International journal of internet marketing and advertising : IJIMA
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International journal of social sciences : IJoSS
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Journal of communication management : an international journal
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ECONIS (ZBW)
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1
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
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