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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Kumar, Vikas"
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Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
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3
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Brand community commitment
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Brand community self-esteem
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Brand ethicality
1
Brand loyalty
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Brand marketing communications
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Kumar, Vikas
Prentice, Catherine
18
Park, Jungkun
14
Choi, Tsan-Ming
13
Pantano, Eleonora
11
Sarkar, Biswajit
11
Lombart, Cindy
10
Carayannis, Elias G.
9
Yan, Ruiliang
9
Agag, Gomaa
8
Thaichon, Park
8
Antony, Jiju
7
Cheng, T. C. E.
7
Klaus, Philipp
7
Louis, Didier
7
Mortimer, Gary
7
Pan, Shan L.
7
Quach, Sara
7
Söderlund, Magnus
7
Hollebeek, Linda D.
6
Hyun, Hyowon
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Molinillo, Sebastian
6
Park, Eunil
6
Paul, Justin
6
Sarkis, Joseph
6
Septianto, Felix
6
Talluri, Srinivas
6
Xiao, Tiaojun
6
Brem, Alexander
5
Browning, Tyson R.
5
Cliquet, Gérard
5
Dabić, Marina
5
Daim, Tugrul U.
5
Dawes, John
5
Dwivedi, Yogesh Kumar
5
Ferreira, Fernando Alberto Freitas
5
Ferreira, João J. M.
5
Japutra, Arnold
5
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IEEE transactions on engineering management : EM
Journal of retailing and consumer services
International journal of production research
13
Journal of business research : JBR
5
Journal of world business : JWB
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of business information systems : IJBIS
3
International journal of production economics
3
International journal of productivity and quality management : IJPQM
3
International journal of quality & reliability management
3
Journal of travel and tourism marketing
3
Lecture Notes in Information Systems and Organisation
3
A Productivity Press book
2
Advances in human services and public health (AHSPH) book series
2
Evolutionary computing in advanced manufacturing
2
Journal of knowledge management
2
Marketing intelligence & planning
2
Operations management research : OMR ; advancing practice through theory
2
Review of marketing research
2
Springer eBook Collection
2
Strategic change : SC ; briefings in entrepreneurial finance
2
Supply chain management : an international journal
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Tourism management perspectives : TMP
2
Asia-Pacific journal of management research and innovation
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Contributions to Regional Science
1
Corporate social responsibility and environmental management
1
E-business and supply chain integration : strategies and case studies from industry
1
European business review
1
Global outsourcing and offshoring : an integrated approach to theory and corporate strategy
1
Global strategy journal : GSJ
1
Integrated life-cycle and risk assessment for industrial processes and products
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
International Journal of Enterprise Information Systems (IJEIS)
1
International Journal of Lean Six Sigma
1
International Journal of Strategic Decision Sciences (IJSDS)
1
International Journal of Virtual Communities and Social Networking (IJVCSN)
1
International Journal of Web-Based Learning and Teaching Technologies (IJWLTT)
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ECONIS (ZBW)
6
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1
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1
A systematic literature review of supply chain resilience in small-medium enterprises (SMEs) : a call for further research
Bak, Ozlem
;
Shaw, Sarah
;
Colicchia, Claudia
;
Kumar, Vikas
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
1
,
pp. 328-341
Persistent link: https://www.econbiz.de/10014231514
Saved in:
2
Cyber-resiliency for digital enterprises : a strategic leadership perspective
Loonam, John
;
Zwiegelaar, Jeremy
;
Kumar, Vikas
;
Booth, …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
6,2
,
pp. 3757-3770
Persistent link: https://www.econbiz.de/10013547728
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
5
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
6
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
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