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Search: subject:"Produktgestaltung"
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Product design
68
Produktgestaltung
68
New product development
32
Produktentwicklung
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Innovation
22
Innovation management
20
Innovationsmanagement
20
Consumer behaviour
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product design
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product development (PD)
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Herrmann, Andreas
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Eckert, Claudia
2
Forbes, Hannah
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Han, Ji
2
Lin, Jun
2
Luo, Jianxi
2
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IEEE transactions on engineering management : EM
Psychology & marketing
International journal of product development : IJPD
154
International journal of production research
150
International journal of production economics
65
Management science : journal of the Institute for Operations Research and the Management Sciences
53
The journal of product innovation management : an international publication of the Product Development & Management Association
50
Journal of marketing
40
Beiträge zum Produkt-Marketing
39
Journal of business research : JBR
38
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
34
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
Journal of marketing research : JMR
26
Product experience
26
California management review
25
Research policy : policy, management and economic studies of science, technology and innovation
25
SpringerLink / Bücher
23
European journal of marketing : EJM
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Harvard business review : HBR
19
The American economic review
19
Creativity and innovation management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
CORE discussion paper : DP
16
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
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ECONIS (ZBW)
68
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G.
;
Blijlevens, Janneke
;
Hekkert, Paul
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1249-1262
Persistent link: https://www.econbiz.de/10014291862
Saved in:
3
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
4
Social interaction and crowdfunding project success : moderating roles of product development stage and product innovativeness
Pati, Rakesh
;
Garud, Niharika
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
9
,
pp. 3128-3142
Persistent link: https://www.econbiz.de/10014364870
Saved in:
5
Time-to-market and product performance tradeoff revisited
Yassine, Ali
;
Souweid, Sally
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
9
,
pp. 3244-3259
Persistent link: https://www.econbiz.de/10014364894
Saved in:
6
A data-driven fuzzy front end model for contextual performance and concurrent collaboration
Park, Dongmyung
;
Han, Ji
;
Childs, Peter R. N.
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
2
,
pp. 660-683
Persistent link: https://www.econbiz.de/10014232233
Saved in:
7
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
8
Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
Saved in:
9
User-centered design roadmapping : anchoring roadmapping in customer value before technology selection
Kim, Euiyoung
;
Simonse, Lianne W. L.
;
Beckman, Sara L.
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10013162782
Saved in:
10
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
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