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~isPartOf:"IIMB management review"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand equity"
~subject:"Business-to-business marketing"
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Brand management
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Kavida, V.
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IIMB management review
The Routledge companion to contemporary brand management
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
57
The journal of brand management : an international journal
23
SpringerLink / Bücher
21
The journal of business & industrial marketing
20
The journal of product & brand management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
International journal of hospitality management
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Springer Proceedings in Business and Economics
11
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
8
Innovatives Markenmanagement
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Springer eBook Collection
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Journal of air transport management
5
Journal of business-to-business marketing
5
Journal of retailing
5
Journal of strategic marketing
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Tourism management : research, policies, practice
5
AMS review : official publication of the Academy of Marketing Science
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Corporate reputation review : an international journal
4
International marketing review
4
Journal of marketing
4
Advances in international marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing
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Global business review
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ECONIS (ZBW)
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1
Impact of financial brand values on firm profitability and firm value of Indian FMCG companies
Niyas, N.
;
Kavida, V.
- In:
IIMB management review
34
(
2022
)
4
,
pp. 346-363
Persistent link: https://www.econbiz.de/10014267020
Saved in:
2
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
Saved in:
3
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
4
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
5
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
6
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
7
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
8
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
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