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~isPartOf:"IIMS journal of management science"
~subject:"Altersgruppe"
~subject:"Women workers"
~type_genre:"Article in journal"
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Search: subject_exact:"Kohortenvergleich"
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IIMS journal of management science
Journal of retailing and consumer services
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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Segmenting targeting and positioning (STP) of generational cohorts Y,Z and alpha
Thomas, Mary Rani
;
George, Ginu
- In:
IIMS journal of management science
12
(
2021
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10013361252
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