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~isPartOf:"ILO Working Papers"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of services marketing"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Lieferantenmanagement
292
Supplier relationship management
292
Einzelhandel
219
Retail trade
219
Consumer behaviour
191
Konsumentenverhalten
191
Relationship marketing
169
Beziehungsmarketing
168
cuadros estadísticos
122
statistical table
122
tableau statistique
122
empleo
102
emploi
102
employment
102
Business-to-business marketing
82
bibliografía
78
bibliographie
78
bibliography
78
WEP pub
64
pub PME
64
reference
64
referencia
64
référence bibliographique
64
Dienstleistungsqualität
57
Service quality
57
developing countries
57
países en desarrollo
57
pays en développement
57
sindicato
57
syndicat
57
trade union
57
Customer satisfaction
54
Kundenzufriedenheit
54
comentario
54
comment
54
commentaire
54
Lieferkette
53
Supply chain
53
collective bargaining
53
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73
Free
2
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Article
82
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82
Aufsatz in Zeitschrift
82
Conference paper
2
Konferenzbeitrag
2
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English
82
Author
All
Sharma, Piyush
6
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
Dong, Maggie Chuoyan
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Shivam
2
Hao, Andy
2
Johnston, Wesley J.
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Latinovic, Zoran
2
Malik, Ashish
2
Raddats, Chris
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xiao, Zhenxin
2
Xu, Shichun
2
Zolkiewski, Judy
2
Agarwal, Shailja
1
Alexander, Matthew
1
Almoraish, Ahmed
1
Altwaijry, Najwa
1
Appio, Francesco Paolo
1
Archer-Brown, Chris
1
Ashman, Rachel
1
Autry, Chad W.
1
Azer, Jaylan
1
Bag, Surajit
1
Bala, Pradip Kumar
1
Baliga, Ashwin J.
1
Balmer, John M. T.
1
Barnes, Bradley R.
1
Baumgarth, Carsten
1
Beeler, Lisa
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
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ILO Working Papers
Journal of business research : JBR
The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
352
The journal of business & industrial marketing
155
Journal of business-to-business marketing
78
SpringerLink / Bücher
13
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
International journal of procurement management
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business horizons
4
Cogent business & management
4
Gabler Research
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
82
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1
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10
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82
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
7
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
8
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
9
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
10
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
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