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~isPartOf:"ILO Working Papers"
~isPartOf:"Journal of business research : JBR"
~person:"Bala, Pradip Kumar"
~subject:"B-to-B-Marketing"
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Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
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