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~isPartOf:"ILO Working Papers"
~isPartOf:"Journal of business research : JBR"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
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Subject
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B-to-B-Marketing
Lieferantenmanagement
266
Supplier relationship management
266
Einzelhandel
185
Retail trade
185
Consumer behaviour
160
Konsumentenverhalten
160
Relationship marketing
133
Beziehungsmarketing
132
Business-to-business marketing
77
Lieferkette
53
Supply chain
53
Online retailing
47
Online-Handel
47
E-commerce
43
Electronic Commerce
43
Innovation
41
Confidence
36
Vertrauen
36
Brand management
35
Business network
35
Firm performance
35
Markenführung
35
Unternehmenserfolg
35
Unternehmensnetzwerk
35
Customer satisfaction
34
Inter-firm cooperation
34
Kundenzufriedenheit
34
Unternehmenskooperation
34
Distribution channel
33
Vertriebsweg
33
KMU
29
SME
29
Marketing management
28
Marketingmanagement
28
Retailing
28
Dienstleistungsqualität
27
Service quality
27
Betriebliche Wertschöpfung
26
Brand image
26
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Undetermined
71
Free
2
Type of publication
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Article
77
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Article in journal
Aufsatz in Zeitschrift
77
Conference paper
2
Konferenzbeitrag
2
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English
77
Author
All
Sharma, Piyush
5
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
Dong, Maggie Chuoyan
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Shivam
2
Hao, Andy
2
Johnston, Wesley J.
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Latinovic, Zoran
2
Malik, Ashish
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Alexander, Matthew
1
Almoraish, Ahmed
1
Altwaijry, Najwa
1
Appio, Francesco Paolo
1
Archer-Brown, Chris
1
Ashman, Rachel
1
Autry, Chad W.
1
Azer, Jaylan
1
Bag, Surajit
1
Bala, Pradip Kumar
1
Baliga, Ashwin J.
1
Balmer, John M. T.
1
Barnes, Bradley R.
1
Baumgarth, Carsten
1
Beeler, Lisa
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
1
Biggemann, Sergio
1
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Published in...
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ILO Working Papers
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
352
The journal of business & industrial marketing
154
Journal of business-to-business marketing
78
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of procurement management
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Cogent business & management
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The journal of product & brand management
4
Asia Pacific business review
3
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Source
All
ECONIS (ZBW)
77
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1
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10
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77
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
7
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
8
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
9
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
10
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
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