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~isPartOf:"Journal of management information systems : JMIS"
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Beziehungsmarketing
4
Customer data
4
Kundendaten
4
Relationship marketing
4
Management information system
2
Management-Informationssystem
2
Betriebliches Informationssystem
1
Big Data
1
Big data
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Cost management
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Customer analysis
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Customer value
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Data Mining
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Data mining
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Experten
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Experts
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IT strategic value
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Informationsmanagement
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Multi-criteria analysis
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Software
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big data
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customer acquisition
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customer analytics
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customer expansion
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customer retention
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data integration
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data management
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design science
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relationship marketing
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Breitner, Michael H.
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Kosch, Lubov
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Li, Jingjing
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IWI-Diskussionsbeiträge
Journal of management information systems : JMIS
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
SpringerLink / Bücher
8
NBER working paper series
7
DICE Discussion Paper
6
DICE Discussion Papers
5
DICE discussion paper
5
Research
5
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Psychology & marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
HMD : Praxis der Wirtschaftsinformatik
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Management science in hospitality and tourism : theory, practice, and applications
2
Medienmanagement und E-Business
2
NBER Working Paper
2
Pervasive advertising
2
Schriften zum innovativen Marketing
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ECONIS (ZBW)
4
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1
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
2
Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
-
2013
Persistent link: https://www.econbiz.de/10011609318
Saved in:
3
Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
Saved in:
4
Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130005
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