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~isPartOf:"IZA Discussion Paper"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Psychology of advertising"
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Psychology of advertising
Perception
47
Wahrnehmung
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Consumer behaviour
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Advertising effects
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Bang, Hye Jin
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Choi, Dongwon
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Dodoo, Naa Amponsah
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Jeong, Se-Hoon
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Jhang, Jihoon
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IZA Discussion Paper
International journal of advertising : the review of marketing communications
Journal of marketing communications
Psychology & marketing
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
1
Buchhandel der Zukunft : aus der Wissenschaft für die Praxis
1
Corporate communications : an international journal
1
ERIM report series research in management
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
Handbook on place branding and marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing and consumer psychology series
1
NBER Working Paper
1
NBER working paper series
1
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe Handel und Marketing
1
The Sage handbook of advertising
1
The quarterly journal of economics
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
5
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1
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
2
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
3
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
4
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
5
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
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