Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Naa Amponsah Dodoo and Linwan Wu
| Year of publication: |
2021
|
|---|---|
| Authors: | Dodoo, Naa Amponsah ; Wu, Linwan |
| Subject: | advertising effectiveness | consumer responses | Control perceptions | message strategy | product choice | regulatory focus | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1671477 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424758