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~isPartOf:"IZA Discussion Papers"
~isPartOf:"International journal of business and globalisation : IJBG"
~language:"eng"
~type_genre:"Article in journal"
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The role of content analysis in the brand-consumer relationship : a systemic view
Capolupo, Nicola
;
Basile, Gianpaolo
;
Chionne, Roberto
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
3
,
pp. 383-400
Persistent link: https://www.econbiz.de/10012153200
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