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~isPartOf:"IZA Discussion Papers"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sportmarketing"
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Sportmarketing
Sport
94
Sports
93
Sports marketing
72
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
48
Profisport
48
Sponsoring
30
Sponsorship
30
Sport event
30
Sportveranstaltung
30
Sport organization
25
Sportorganisation
25
physical activity
15
Brand management
14
Football
14
Fußball
14
Markenführung
14
China
10
Advertising effects
9
Werbewirkung
9
Sport policy
8
Sportpolitik
8
Arbeitsgruppe
6
Athletes
6
Brand image
6
Markenimage
6
Sportler
6
Sports economics
6
Sportökonomik
6
Team
6
obesity
6
Beziehungsmarketing
5
Customer satisfaction
5
Kundenzufriedenheit
5
Motivation
5
Relationship marketing
5
Social Web
5
Social web
5
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41
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4
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Article
71
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1
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72
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72
Collection of articles of several authors
1
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English
72
Author
All
Biscaia, Rui
3
Desbordes, Michel
3
Ko, Yong Jae
3
Pedersen, Paul M.
3
Zhang, James J.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Kim, Kihan
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Schwarzenberger, Veronika
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Trail, Galen
2
Williams, Antonio S.
2
Yim, Brian H.
2
Abdolmaleki, Hossein
1
Abeza, Gashaw
1
Ahn, Dohyun
1
Aiken, K. Damon
1
Alon, Anat Toder
1
Alpert, Frank
1
Anderson, Austin
1
Babaei, Mehdi
1
Baker, Thomas Alexander
1
Bareket-Bojmel, Liad
1
Bauman, Lois
1
Boronczyk, Felix
1
Brison, Natasha T.
1
Burgess, Brigitte
1
Byon, Kevin K.
1
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IZA Discussion Papers
International journal of sports marketing & sponsorship
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
63
European Sport management quarterly : ESMQ
61
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The journal of business & industrial marketing
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
Contemporary Cases Online Ser.
2
DBS business review : an international academic collaboration
2
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ECONIS (ZBW)
72
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
4
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
5
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
6
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
8
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
9
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
10
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
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