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~isPartOf:"International journal of sports marketing & sponsorship"
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Sport
94
Sports
93
Sportmarketing
72
Sports marketing
72
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
48
Profisport
48
Sponsoring
30
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30
Sport event
30
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30
Sport organization
25
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25
physical activity
15
Brand management
14
Football
14
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14
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14
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10
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9
Werbewirkung
9
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obesity
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92
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94
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94
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10
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2
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English
106
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Lechner, Michael
5
Biscaia, Rui
4
Cawley, John
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
Matsuoka, Hirotaka
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Byon, Kevin K.
2
Claussen, Cathryn L.
2
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2
Du, James
2
Felfe, Christina
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Janke, Katharina
2
Kim, Kihan
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Manoli, Argyro Elisavet
2
Meyerhoefer, Chad D.
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Nadeau, John
2
Pons, Frank
2
Propper, Carol
2
Ross, Stephen
2
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2
Santos, Manuel Alonso dos
2
Sari, Nazmi
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2
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2
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2
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Institute for the Study of Labor (IZA)
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IZA Discussion Papers
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
220
European Sport management quarterly : ESMQ
214
Sport management review
212
International journal of sport management and marketing : IJSMM
139
Sport marketing quarterly : preferred journal of the Sport Marketing Association
78
Journal of sports economics
75
International journal of sport finance
53
Applied economics
38
European journal of operational research : EJOR
36
Social Science & Medicine
36
Discussion paper series / IZA
34
Sport, Business and Management : an international journal ; SBM
33
Journal of business research : JBR
32
Tourism management : research, policies, practice
26
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
25
Working paper / National Bureau of Economic Research, Inc.
24
NBER working paper series
23
SpringerLink / Bücher
23
Tourism economics : the business and finance of tourism and recreation
20
The business of sport management
19
IZA Discussion Paper
18
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
NBER Working Paper
17
Tourism management perspectives : TMP
17
Interfaces : the INFORMS journal on the practice of operations research
14
Managing sport business : an introduction
14
Mathematica Policy Research Reports
14
Leisure studies : the journal of the Leisure Studies Association
13
Faculty research series / Holy Cross, Economics and Accounting
12
International journal of forecasting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Routledge research in sport business and management
12
Southern economic journal
12
Springer eBook Collection
12
The economics of sport, health and happiness : the promotion of well-being through sporting activities
12
The journal of gambling business and economics
12
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ECONIS (ZBW)
94
EconStor
10
RePEc
5
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11
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
12
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
13
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
14
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
15
Diversity matters : highlighting the differences in sport consumption motives of marginalized college students
Fridley, Alison
;
Anderson, Austin
;
Stokowski, Sarah
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014331516
Saved in:
16
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
17
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
18
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
19
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
20
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
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