//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Improving marketing strategies for private label products"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
9
Marketingmanagement
9
Brand management
4
Handelsmarke
4
Markenführung
4
Store brand
4
Private label product
3
Turkey
3
Türkei
3
Einzelhandel
2
Ladengeschäft
2
Retail outlet
2
Retail trade
2
Brand
1
Brand image
1
Business cycle
1
Croatia
1
Customer satisfaction
1
Customers
1
Food product
1
Konjunktur
1
Kroatien
1
Kunden
1
Kundenzufriedenheit
1
Markenartikel
1
Markenimage
1
Marketing communication
1
Private label brand
1
Wein
1
Wine
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
Conference paper
Graue Literatur
Book section
9
Language
All
English
9
Author
All
Arslan, Yusuf
1
Genel, Zeynep
1
Geçti, Fatih
1
Girard, Tulay
1
Gümüş, Niyazi
1
Kethüda, Önder
1
Okan, Elif Yolbulan
1
Peršurić, Anita Silvana Ilak
1
Pinar, Musa
1
Salman, Gulberk Gultekin
1
Tandon, Nidhi
1
Verma, Jayender
1
Yildirim, Emre
1
Yılmaz, Ali
1
more ...
less ...
Published in...
All
Improving marketing strategies for private label products
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
27
Faculty & research / Insead : working paper series
25
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Erfurter Hefte zum angewandten Marketing
17
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
16
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Reutlinger Diskussionsbeiträge zu Marketing und Management
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Measuring and managing brands
12
E-marketing ; Vol. 3
11
ERIM report series research in management
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Beiträge zum Produkt-Marketing
9
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolution of private label products in Turkey : what to do next?
Arslan, Yusuf
- In:
Improving marketing strategies for private label products
,
(pp. 1-16)
.
2020
Persistent link: https://www.econbiz.de/10012125505
Saved in:
2
Improving marketing strategies for private labels of Malvazija Istarska wines
Peršurić, Anita Silvana Ilak
- In:
Improving marketing strategies for private label products
,
(pp. 17-38)
.
2020
Persistent link: https://www.econbiz.de/10012125510
Saved in:
3
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
4
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
5
Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis
Kethüda, Önder
- In:
Improving marketing strategies for private label products
,
(pp. 83-109)
.
2020
Persistent link: https://www.econbiz.de/10012125519
Saved in:
6
Marketing strategies with private labels during economic recession
Gümüş, Niyazi
;
Geçti, Fatih
;
Yılmaz, Ali
- In:
Improving marketing strategies for private label products
,
(pp. 110-134)
.
2020
Persistent link: https://www.econbiz.de/10012125521
Saved in:
7
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
8
Package communication : an investigation on the premiumness of private label product packages in Turkey
Yildirim, Emre
- In:
Improving marketing strategies for private label products
,
(pp. 158-186)
.
2020
Persistent link: https://www.econbiz.de/10012125533
Saved in:
9
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->