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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of arts management"
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Astous, Alain d'
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Berrada, Chemsi
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d'Astous, Alain
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of arts management
European journal of marketing : EJM
10
Psychology & marketing
7
International marketing review
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of international consumer marketing
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Journal of consumer behaviour : an international research review
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Discovering the creative industries
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International Gambling Studies
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International Journal of Consumer Studies
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Making a difference through marketing : a quest for diverse perspectives
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Socialization of cultual consumers in the family : a synthesis of 50 years of marketing research
Courchesne, André
;
Astous, Alain d'
;
Colbert, François
- In:
International journal of arts management
23
(
2021
)
3
,
pp. 10-20
Persistent link: https://www.econbiz.de/10012668163
Saved in:
2
Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Astous, Alain d'
;
Berrada, Chemsi
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009381389
Saved in:
3
Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
d'Astous, Alain
;
Berrada, Chemsi
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009894225
Saved in:
4
Country-of-Origin Effects on Purchasing Managers' Product Perceptions
Ahmed, Sadrudin A.
;
d'Astous, Alain
;
El Adraoui, Mostafa
- In:
Industrial marketing management : the international …
23
(
1994
)
4
,
pp. 323-332
Persistent link: https://www.econbiz.de/10006349420
Saved in:
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