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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of electronic business"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of electronic business
The journal of business & industrial marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
International journal of services technology and management
1
Journal of business research : JBR
1
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Journal of personal selling & sales management
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ECONIS (ZBW)
11
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11
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1
From greenwashing to green B2B marketing : a systematic
literature
review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Saved in:
2
B2B marketing scholarship and the UN Sustainable Development Goals (SDGs) : a systematic
literature
review
Voola, Ranjit
;
Bandyopadhyay, Chinmoy
;
Voola, Archana
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 12-32
Persistent link: https://www.econbiz.de/10013197754
Saved in:
3
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
4
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying
;
Surface, Debra Lee
;
Zhang, Chun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Saved in:
5
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
6
Technological advancements and B2B international trade : a bibliometric analysis and review of industrial marketing research
Lacka, Ewelina
;
Chan, Hing Kai
;
Wang, Xiaojun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012285224
Saved in:
7
The untapped potential of B2B advertising : a
literature
review
and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
8
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
Saved in:
9
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
10
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
Saved in:
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