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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Social Web
Personality psychology
362
Persönlichkeitspsychologie
362
Consumer behaviour
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154
Business start-up
67
Unternehmensgründung
67
Entrepreneurship
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Brand image
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Job satisfaction
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Social web
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Black, Iain
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Chaker, Nawar N.
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Itani, Omar S.
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Kalra, Ashish
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Veloutsou, Cleopatra
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Agnihotri, Raj
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Baalbaki, Sally
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Rakesh Singh
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of entrepreneurship and small business
Journal of business research : JBR
Psychology & marketing
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of retailing and consumer services
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
Journal of internet commerce
4
International journal of advertising : the review of marketing communications
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of management information systems : JMIS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management information systems : mis quarterly
3
Organization : the interdisciplinary journal of organization, theory and society
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
IEEE transactions on engineering management : EM
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of human resource management
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
2
Qualitative market research : an international journal
2
Service business
2
Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
15
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1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
3
A desire for success : exploring the roles of personal and job resources in determining the outcomes of salesperson social media use
Kalra, Ashish
;
Chaker, Nawar N.
;
Singh, Rakesh Kumar
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 202-214
Persistent link: https://www.econbiz.de/10014433586
Saved in:
4
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
5
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
6
"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.
;
Kalra, Ashish
;
Chaker, Nawar N.
;
Rakesh …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 283-298
Persistent link: https://www.econbiz.de/10013206371
Saved in:
7
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
How psychological ownership stimulates participation in online brand communities? : the moderating role of member type
Kumar, Jitender
- In:
Journal of business research : JBR
105
(
2019
),
pp. 243-257
Persistent link: https://www.econbiz.de/10012128505
Saved in:
10
What makes you popular : beauty, personality or intelligence?
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
International journal of entrepreneurship and small business
35
(
2018
)
2
,
pp. 162-186
Persistent link: https://www.econbiz.de/10011979791
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